We have customers who have been coming to us for years because they enjoy the personal level of care we provide every time. What is equally important, of course, is that we also have the very latest in training. We offer the best of both worlds, traditional values and customer service with advanced training and facilities.

Morgan began working with his father in the family business over 20 years ago, and has now taken over as Partner and Dispensing Optician. Keeping a local business on the high street of Lichfield for such a long time is a testament to the customer service and reputation the business has built up within Lichfield and the surrounding area.

Born and raised in Lichfield, Morgan is a strong advocate for the local area and the beautiful countryside surrounding the city. He loves nothing more than taking long walks across the Chase with his children and Spaniel, Willow, or nipping over to a friends to help with the farming - as long as he's allowed to drive the tractor.